GURU should feel premium before anyone ever gets to the cart. Start with Sleep, Create, Focus, Social, or Relax — then move into the flavor that fits the moment.
Blueberry + Grape for the slower side of the night.
Pink Lemonade + Mango with more color and momentum.
Watermelon + Peach for cleaner attention.
Strawberry + Pineapple for easier shared energy.
Mixed Berry + Tangerine for a softer landing.
No more abstract internal names. The site now groups products the way customers actually think — by the feeling they want next.
Deeper unwind, lights lower, heavier finish.
Color, ideas, music, movement, and playful momentum.
Cleaner attention and a more dialed-in session.
Easy conversation, lighter mood, better shared energy.
Softer landing without pushing all the way to sleep.
Each flavor still has its own color and personality, but now the whole brand reads faster.










Membership should feel like access to the circle, not just another signup field.